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  • October 2024

    • October 2024

    Ford Motor Co.
    'Learning to work on hybrids is harder than learning to work on pure electric cars,' says Van Batenburg. 'A plug-in hybrid is the toughest.'
    Retail

    Is It Easier to Start With Hybrid Service?

    Craig Van Batenburg
    Oct. 25, 2024
    Are hybrids the easiest way to get started? No. But once you commit to fixing hybrids, you have to keep going.
    Photo: TireSouth
    TireSouth opened its eighth location, in Roswell, Ga., opened earlier this year. And though most might not think of the Atlanta area as an all-weather tire market, Michael Spencer sees evidence there is demand.
    Retail

    Three Dealers Offer Three Approaches to All-Weather Tires

    Joy Kopcha
    Oct. 23, 2024
    Tire dealers have more opportunities than ever to present all-weather tire options to consumers.
    Photo: Hunter Engineering Co.
    “Alignments are a virtuous service that’s in the customer’s best interest - especially, when taking into account modern tire prices,” says Pete Liebetreu, vice president of product management and marketing at Hunter Engineering Co. (Pictured, a technician from Blain’s Farm & Fleet in Morton, Ill., performs an alignment.)
    Retail

    How to Add an Alignment to Any Tire Sale

    Kim Klimas
    Oct. 21, 2024
    With the right equipment, alignments don’t require a hard sell — that is, if you operate proactively.
    Photo: Lexi Majoros
    You should already be investing in what it takes to separate your customer experience from the rest.
    Retail

    How to Avoid Tire Store Nightmares

    Randy O'Connor
    Oct. 18, 2024
    If you’re at all interested in delivering the best possible customer experience, you should at the minimum be a student of what an outstanding customer experience looks and feels...
    Photo: Wonderland Tire Co.
    “To get buy-in, you need to understand your people,” says Ryan Seidel, director of operations for Wonderland Tire Co., a 14-store dealership based in Byron Center, Mich.
    Retail

    How to Manage Store Managers

    Mike Manges
    Oct. 15, 2024
    As a multi-store operator, what’s the key to overseeing the people who run your locations?

    More content from October 2024

    Photo: Sailun Tire Americas
    Sailun Tire Americas is one of three tire manufacturers that broke ground on new plants in Mexico this year. The others are Yokohama Tire Corp. and ZC Rubber.
    Suppliers

    Editorial: Tiremakers Flock to Mexico

    Mike Manges
    Oct. 14, 2024
    Move over, U.S. and Canada. There’s another tire manufacturing powerhouse within the North American free trade zone.
    Photo: Pat Durham
    “We want to make sure our customer experience is unparalleled,” says Martin Woods, owner of Burton, Mich.-based Martin’s Tire & Service.
    Retail

    Martin's Tire & Service Goes the Extra Mile

    Emily Kline
    Oct. 9, 2024
    After a long 13 years in retail loss prevention, Martin Woods felt called back to his automotive roots.
    Photo: BKT USA Inc.
    'The lifespan of an ag tire is dependent on how it is used and for what purposes,' says Dave Paulk, manager, field technical services, BKT USA Inc.
    Commercial Business

    AG Tire Talk: Lifespan and How to Extend It

    Oct. 8, 2024
    In this latest installment of AG Tire Talk, ag tire manufacturers discuss the average lifespan of ag tires and how to maximize tire longevity.
    Pat Durham
    'One of the most challenging skills to learn as a new manager is to go from being the best at something to teaching someone else how to be the best,' says McCarron.
    Retail

    How to Go From 'Managed' to 'Manager'

    Dennis McCarron
    Oct. 7, 2024
    One of the most difficult transitions in business is going from front-line employee to front-line manager. Why?
    MTD
    'At the regional level, the Midwest and Southwest both saw negative volumes, while most other regions saw flat or positive volume trends,' says Healy.
    Retail

    Sellout Shows 'Low Replacement Urgency'

    John Healy
    Sept. 23, 2024
    Tire dealers are facing another unknown: how will consumers react in the months before winter weather arrives?
    MTD
    The new RoadX RXQuest R/T tire, made by Sailun Tire Americas, was highlighted during a recent ride-and-drive in Texas.
    Retail

    Sailun Expands RoadX Line With R/T Tire

    Madison Gehring
    Aug. 26, 2024
    Sailun Tire Americas continues to expand its RoadX brand with the release of the RoadX RXQuest R/T light truck tire.
    MTD
    The new Goodyear Assurance WeatherReady 2 was one of several tires highlighted by Goodyear Tire & Rubber Co. during a recent ride-and-drive event.
    Retail

    Goodyear Launches Assurance WeatherReady 2

    Madison Gehring
    Aug. 20, 2024
    Goodyear Tire & Rubber Co. introduced its new Assurance WeatherReady 2 all-weather tire during a recent ride-and-drive event in Akron, Ohio.